Last Updated: February 2026

  1. INFORMATION WE COLLECT

When you interact with The Gap Analysis (operated by Bas Enterprises LLC), we collect:

Email address and name when you sign up for our email list

Purchase information when you buy digital products

Email engagement data (opens, clicks, device type)

Scorecard responses when you complete the AI Alignment Scorecard, including company information, revenue, employee count, and self-reported operational data.

  1. HOW WE USE YOUR INFORMATION

We use your information to: Deliver digital products you purchase Send educational content and product updates Improve our products and services Comply with legal obligations

Generate personalized AI Alignment Reports based on your scorecard responses.

Conduct follow-up sales and strategy conversations.

  1. THIRD-PARTY SERVICES

We share your data with these service providers:

MailerLite: Email marketing platform (stores email addresses, engagement data), Gumroad: Payment processing and product delivery (processes purchases), Zapier: Workflow automation (connects MailerLite and Gumroad)

Anthropic (Claude): AI report generation (processes scorecard response data to generate your personalized report). Make.com: Workflow automation (connects form responses to report generation and email delivery). Tally: Form collection (collects and stores your scorecard responses). Calendly: Appointment scheduling (collects name and email for booking).

These providers have their own privacy policies and handle your data according to their terms.

  1. YOUR RIGHTS

You have the right to:

Unsubscribe from marketing emails at any time (link in every email)

Request deletion of your personal data by emailing [email protected].

Access your data by requesting a copy via email

Opt out of data sharing for marketing purposes

California Residents (CCPA/CPRA): You have additional rights to know what personal information we collect and request deletion. We do not sell your personal information.

EU Residents (GDPR): You have the right to access, correct, delete, or restrict processing of your personal data. You may also object to processing or request data portability.

  1. DATA RETENTION

We retain your information:

Email list data: Until you unsubscribe or request deletion

Purchase data: 7 years (required for tax compliance)

Engagement data: 2 years

  1. COOKIES

We do not currently use cookies on our website. Third-party services (MailerLite, Gumroad, etc.) may use cookies on their platforms.

  1. CHILDREN'S PRIVACY

We do not knowingly collect data from children under 13. If you believe a child has provided us with personal information, contact us immediately.

  1. CHANGES TO THIS POLICY

We may update this policy periodically. Changes will be posted on this page with an updated date.

  1. CONTACT US

For privacy questions or data requests:

Bas Enterprises LLC (marketing as The Gap Analysis) Email: [email protected]. Address: 7901 4th St N, Ste 300, St. Petersburg, FL 33702